Make the first screen count
Review your headline, offer and immediate next step. Find what makes a qualified prospect hesitate before they even scroll.
Buyer psychology / Services for consultants & agencies
Stop losing good prospects to someone else.
They’re interested. But your website isn’t giving them a reason to act. Find the friction between first contact and purchase—and make the next step feel right.
Edinburgh & Glasgow first. Newcastle by arrangement.
Dundee & Aberdeen by email.
First impression → Confident next step01 / The buyer journey
What you can expect
Judgement before automation.A personal review first, AI as a second lens.
Specific, not speculative.Recommendations tied to your page, not promises of guaranteed revenue.
Clear responsibility.I consult and write. Your team implements.
02 / From hesitation to action
A better journey.
Not just better words.
For marketing, recruitment, business, HR, IT, cyber and creative firms. The aim isn’t to persuade everyone. It’s to help the right buyers recognise your value and take action at the right time.
“Why this firm?”
“Why should I trust them?”
“Why take the next step now?”
“Why should I trust them?”
“Why take the next step now?”
Build a case worth following
Connect your homepage’s structure, proof and calls to action. Give buyers the answers they need in the order they need them.
Turn findings into a practical roadmap
Prioritise website changes in manageable chunks. Paid recommendations are rewritten in my own voice, with optional copywriting through advisory.
03 / Choose your starting point
Start small. See what’s missing.
A focused audit first. Broader work only when the scope makes sense.
The focused first step
Hero audit
£300
An above-the-fold review with a Loom video explaining what’s holding your first impression back—and what to change.
Personal review → AI comparison → Clear recommendations
Check audit availability ↗Front-page audit
Around £1,000
Your whole homepage: proof, calls to action and structure.
Indicative price; final scope and fee to be confirmed.
Full-website audit
Around £2,500+
A wider buyer-journey review with a roadmap broken into chunks.
Indicative starting price; final scope and fee to be confirmed.
Three-month advisory
£5,000 / month
A different focus each month, with optional copywriting.
Three-month engagement. Your team implements the changes.
Available to book
Loading current availability…
The next step
Before you buy more traffic,
look at where it lands.
Start with the first screen your prospects see. A focused hero audit gives you a clearer view of the reasons they might leave without getting in touch.
Find your starting point ↗